Emmis Debuts New York's Unpredictable Pop Radio Station, TJ 98.7

TJ 98.7: The "Pop-Up" Experience

New Yorkers have a new "pop-up" radio station to add to their dials, thanks to Emmis Communications. TJ 98.7, "The Pop Up Radio Station," brings a unique and unpredictable listening experience to the Big Apple.

Unveiled at a Star-Studded Event

The station launched with a star-studded event at The Bowery Hotel, where guests were treated to performances by emerging artists and a sneak peek of the station's programming. Emmis executives and industry insiders celebrated the debut of this innovative concept.

A Curated Collection of Hits and New Sounds

TJ 98.7 promises a curated mix of pop hits, emerging artists, and unexpected collaborations. The station's music director, Carson Daly, says that listeners can expect "a lot of the big hits that you know and love, but also some surprises that will keep you on your toes."

A Focus on Discovery and Community

Beyond its eclectic playlist, TJ 98.7 aims to create a sense of community among listeners. Social media engagement, exclusive events, and interactive segments will foster connections and encourage listeners to shape the station's programming.

Emmis's Bold Move

Emmis Communications is a veteran media company that operates radio stations, television stations, and digital media platforms. TJ 98.7 represents a bold move into the evolving radio landscape, where traditional formats are being challenged by digital streaming services.

The Future of Radio

The launch of TJ 98.7 is a sign of the evolving nature of radio. As listeners increasingly consume audio content on multiple platforms, radio stations are seeking new ways to connect with audiences and differentiate themselves.

Key Takeaways

• Emmis Communications has launched TJ 98.7, a new pop radio station in New York City.
• The station features a curated mix of hits and new sounds, with a focus on discovery and community.
• TJ 98.7 aims to redefine the role of radio in the digital age.